A few weeks ago we released our initial version of our landing page. At the time I thought the design was ok but after receiving some feedback I felt that a change was required.
After spending some time researching and talking to more experienced individuals on UX it was clear that the core component of our website was the technology diagram hidden away in the Technology page under paragraphs of text. It took some clicks and scrolling to get to the actual diagram which was probably unnecessary.
Diagram in question:
How to communicate what our platform is about asap to a first time visitor?
So I decided to put go back to my drawing board (Balsamiq) to mock up a new wireframe.
With the help of a designer to layover a nice skin design I think the end result is much better.
From this
To this
Check us out at Coinstruct to see how it all came together.
